Consumer mobility will continue to be a key trend in the future, shaping the media to a large extent. Because the user must be addressed wherever he or she is – on the train, on the couch, abroad, at work, taking a walk in the woods – the key to any long-term media strategy should be a multi-platform and multi-channel strategy! From the point of view of the advertising industry, this means keeping pace with changes, investing in the right technologies, and efficiently orchestrating the various media.