Social media is always changing. As a marketer you need to stay on top of these changes and ahead of the curve by ensuring these top Instagram trends.Read more
TikTok is the new big social media player. With more than 1 billion users in over 150 countries, marketers worldwide are increasingly using TikTok as a marketing tool to reach out to their young audience.Read more
The Internet has changed the world and has already turned many industries upside down. Innovative online providers are enjoying rapid growth, while consumers enjoy more and more offers.
Does your company also benefit from digitization? Have you been able to diversify your products and services?
Despite sounding like an exotic pizza you order in a foreign country, SoLoMo stands for: Social, Local and Mobile. Meaning SoLoMo consumers interact with brands locally, on their smartphones and with the principles of social media.Read more
Consumer mobility will continue to be a key trend in the future, shaping the media to a large extent. Because the user must be addressed wherever he or she is – on the train, on the couch, abroad, at work, taking a walk in the woods – the key to any long-term media strategy should be a multi-platform and multi-channel strategy! From the point of view of the advertising industry, this means keeping pace with changes, investing in the right technologies, and efficiently orchestrating the various media.Read more
These generations do what many before them couldn’t. Millenials (aka known as Generation Y, born 1980-1995) and iBrains (aka Generation Z, born 1996-2010) combine freedom and bonding, fun and responsibility, convenience and meaning. They buy local, organic products and love international cuisine. They strive for a career and pay attention to inner balance. these generations are changing our society, jobs and markets worldwide.Read more